日本市場向け顧客体験設計

When revenue is below target, the instinct is often to increase marketing activity. More posts. More ads. More content. A new website. Another campaign.

JETRO’s interview with IKEA Japan emphasizes consumer research and understanding how people actually live. JETRO’s Insider Japan case identifies optimization of software and services for the Japanese market as a primary factor in business expansion.

International businesses often discuss Japan in broad cultural terms. A more useful commercial approach is to examine where the customer is being asked to take risk.