BRAND & DESIGN
Make Your Business Clear,
Credible And Consistent
A strong brand helps customers understand what your business does, what it stands for and why they should trust it.
Lumara brings brand positioning, messaging and visual identity together to create a clear and consistent brand system that can be used across your business.
WHO THIS IS FOR
Businesses creating a new brand
Companies repositioning an existing business
Businesses launching a new product or service
International companies adapting an existing brand for Japan
Businesses with inconsistent branding or messaging
What We Help You Answer
These questions form the foundation of our strategic process, ensuring your brand resonates deeply with your audience while maintaining clarity and impact as you evolve.
How should customers understand our business?
What should our brand stand for?
How should we position ourselves?
What should we say and how should we say it?
Does our visual identity reflect the business?
How should our brand remain consistent across different materials?
What needs to change when adapting the brand for Japan?
How should the brand be presented as the business grows?
One-stop service so you can focus on growing your business
Step-by-step guidance through complex registration and compliace processes
Expertise specifically for foreign entrepreneurs in Japan
- Service ScopeBasicBusinessPremiumStarting Investment¥120,000¥250,000¥500,000Brand Positioning●●●Brand Messaging Framework●●●Brand Identity Direction●●●Naming / Verbal Identity—●●Logo & Visual Identity—●●Typography, Colour & Image Direction—●●Brand Guidelines—●●Brand Application System—●●Corporate Profile / Company Presentation——●Brand Asset Templates——●Bilingual Brand Adaptation——●Japan Market Brand Localization——●Brand Launch Guidelines——●Typical Delivery1- 2 weeks3 - 5 weeks5 - 8 weeks
- ADD-ON SERVICEPRICE PROJECTIONBilingual Brand Adaptation¥50,000Brand Asset Templates¥50,000Presentation / Sales Deck Design¥75,000Corporate Profile¥75,000Brand Guidelines Extension¥40,000Logo Refresh¥30,000Naming / Tagline Development¥50,000Brand Messaging Review¥60,000
- WEBSITE SERVICEINVESTMENTLanding Page / Campaign PageFrom ¥150,000Small Business WebsiteFrom ¥300,000Corporate WebsiteFrom ¥500,000Website Care & MaintenanceFrom ¥20,000/month
WHAT THE CLIENT GETS
A complete brand system that gives the business a consistent foundation for communicating with customers, partners and other stakeholders.
The exact number of concepts, revisions, pages, templates and language versions will depend on the selected plan and agreed scope.
Website development, software, digital marketing, paid media, SEO and ongoing content production are not included and can be scoped separately where required.
