
JAPAN MARKET ENTRY & BUSINESS SETUP
Enter Japan With The Market, Business and Operating Workstreams Aligned
Entering Japan involves more than setting up a company. Businesses need to understand the market, determine the right entry approach, prepare the operating model and coordinate the many practical workstreams required to establish a local presence.
Lumara supports international businesses and founders across the commercial, operational and coordination side of Japan entry, working alongside qualified legal, tax, immigration and other professional advisers where required.

WHO THIS IS FOR
International companies evaluating the Japanese market
Foreign founders planning to establish a business in Japan
Overseas businesses preparing to launch a Japan operation
Companies expanding an existing international business into Japan
Founders relocating to Japan alongside a business launch

JAPAN MARKET ENTRY STRATEGY
Market & competitor intelligence
Customer and buyer analysis
Japan-specific commercial positioning
Entry model & operating requirements
Pricing & offer implications
For Companies Deciding How to Position, Establish & Launch in Japan
Typical scope can include:
Investment from ¥3,000,000
Typical engagement: 6–8 weeks
Brand & communication requirements
Digital & channel strategy
Partnership & B2B development
Regulatory roadmap
12-month launch roadmap.
What We Help You Answer
Our team provides the clarity and strategic direction needed to navigate Japan's unique business landscape, ensuring your entry is structured, compliant, and optimized for success from day one.
Is Japan the right market for our business?
What does the Japanese competitive landscape look like?
Who should we target in Japan?
How should our offer and pricing be adapted?
What is the most appropriate way to enter the market?
What people, systems and operating resources will we need?
What should our Japan launch sequence look like?
Which local providers and partners do we need?
What needs to be handled by lawyers, tax advisers or immigration professionals?
How do we coordinate the different workstreams without managing everything ourselves?

One-stop service so you can focus on growing your business
Step-by-step guidance through complex registration and compliace processes
Expertise specifically for foreign entrepreneurs in Japan
- SERVICE SCOPEBASICBUSINESSPREMIUMStarting InvestmentFrom ¥200,000From ¥400,000From ¥700,000Japan Market Readiness Assessment●●●Japan Market & Competitor Research●●●Japan Customer / Buyer Assessment●●●Japan Entry Options●●●Japan-specific Offer Considerations—●●Japan Operating Requirements—●●Japan Setup Roadmap—●●Bilingual Coordination—●●Office / Operating-location Research——●Provider / Partner Research——●Business Launch Coordinator——●Professional Adviser Coordination——●Founder / Family Relocation Coordination——●Typical Delivery2 - 3 weeks4 - 6 weeks6 - 10 weeks
- SERVICE SCOPEBASICBUSINESSPREMIUMStarting Investment¥300,000¥550,000¥950,000Japan Market Readiness Assessment●●●Japan Market & Competitor Research●●●Japan Customer / Buyer Assessment●●●Japan Entry Options●●●Japan-specific Offer Considerations—●●Japan Operating Requirements—●●Japan Setup Roadmap—●●Bilingual Coordination—●●Office / Operating-location Research——●Provider / Partner Research——●Business Launch Coordination——●Professional Adviser Coordination——●Founder / Family Relocation Coordination——●Typical Delivery2 - 3 weeks4 - 6 weeks6 - 10 weeks
- ADD-ON SERVICEINVESTMENTJapan Market Readiness ReviewFrom ¥350,000Japan Customer & Competitor SnapshotFrom ¥300,000Office / Provider / Partner ResearchFrom ¥250,000Bilingual Business Materials LocalizationFrom ¥150,000Additional Bilingual CoordinationFrom ¥100,00Professional Adviser Coordination / Project TrackingFrom ¥150,000Japan Launch Marketing SetupFrom ¥250,000B2B / Partnership Outreach SetupFrom ¥200,000Website / Brand LocalizationFrom ¥300,000 (full website quoted under Service Brand & Design)Relocation / Family / School ResearchFrom ¥100,000 depending on scope
SPECIAL NOTES
Lumara provides commercial, operational and project coordination support. Legal, tax, immigration, accounting and other regulated professional services are handled by appropriately qualified independent professionals.
Where required, Lumara can help coordinate communication, documentation and timelines between the client and those professional advisers.
Government fees, professional fees, property costs, recruitment costs and other third-party expenses are separate from Lumara's fees.

One-stop service so you can focus on growing your business
Why Lumara for Business Setup
Expertise specifically for foreign entrepreneurs in Japan
Step-by-step guidance through complex registration and compliace processes
Step-by-step guidance through complex registration and compliace processes
One-stop service so you can focus on growing your business
Expertise specifically for foreign entrepreneurs in Japan
